inGenius: A Crash Course on Creativity. Tina Seelig. pages, HarperOne, Buy the book». Provocative. Just one word provocative. Book Summary – Ingenius: A Crash Course on Creativity “Take a careful look at jokes, and you will find that the creativity and humor usually. Chances are you’re not using your creativity to the fullest, says a has outlined it in her new book inGenius: A Crash Course on Creativity.

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I was running a simulation game in my creativity class and had divided the room into two ecosystems, so that two completely different games were going on at once. You could ask how you might design it one hundred years in the future or in the past.

inGenius: A Crash Course on Creativity

They visited famous and infamous places on campus and kept track of all their observations in photos and on a class website. By the time you are done, all the walls and windows should be covered with colorful pieces of paper.

Instead of looking at a problem from your own point of view, you look at it from the point of view of your user. With infrequent feedback, we tend to do what we know is safe and will work.

This caused the mood to shift degrees.

inGenius: A Crash Course on Creativity

Seelig teaches courses on creativity, innovation, and entrepreneurship in the department of Management Science and Engineering, and within the Hasso Plattner Institute of Design at Stanford. For example, Charles Darwin is credited with the idea of evolution by natural selection. Here is an example of how this all works.


Mar 15, Peter Schwarz rated it really liked it.

The items are then delivered to them when they get home. These two endeavors are completely different, but they work in concert. Here creahivity a sample of the questions they answer in each store they visit: Along with your ability to reframe problems, it engages your imagination and thereby unlocks your Innovation Engine. Even so, the creativith are usually eager to pick their favorite ideas, and it is helpful to know their preferences.

» Book Summary – Ingenius: A Crash Course on Creativity | Hacking the Kingdom

It also represents a commitment. Have a look at this entertaining minute presentation Seelig gave to Googlers recently. The rooms are different sizes and shapes, and the furniture reflects the goal for the space. I believe space matters, and we all do the best we can, but I mean Every organization must crazh continually reevaluating what they do and how they do it if they want to remain relevant.

Waiting rooms — Audubon bird count The practice of watching makes one more observant and see in greater detail.

To kick off our planning, we had a brainstorming session. There were no right answers to this exam. Interested in more simple but powerful ways to make the most creativihy your creativity? Each designer decorated the cubicle to reflect his or her interests. Similarly, she confuses novelty with creativity. The film, which can be seen online, depicts the known universe in factors of ten: Take a look around your office, your classroom, your bedroom, or your backyard.


The most touching response came from a man who wrote that he and his wife had two small children ciurse were expecting a third child when they lost the pregnancy. While they are in the MRI scanner, he asks the musicians to compose an improvisational piece of music. If you change the sound track, the feeling of the scene changes dramatically. It costs nothing to generate amazing ideas, and the results are priceless. Jul 06, EunSeong Hwang rated it really liked it.

It turns out that the lizards are naturally immune to Lyme disease. Thanks for telling us about the problem. This unleashes ideas that would never have surfaced if they only focused on their best ideas.

The final step is to capture all that happened. I was a little bit skeptical about it as it seemed a bit too “motivational-speaker-y” but the book definitely has some meat in it.

What is the brainstorming process?

You have a very different relationship with ingeniks who work near you than with those who are far away. In fact, all questions are the frame into which the answers fall.

The book is chock full of examples from research, her classes, or corporate case studies. As children we naturally draw upon our imagination and curiosity in an attempt to make sense of the complicated world around us.