Crystallizing Public Opinion has ratings and 22 reviews. Gerry said: Simply a fascinating read – not only educational but reflective of an America ne. Crystallizing Public Opinion is a book written by Edward Bernays and published in . Larry Tye, The Father of Spin: Edward L. Bernays and the Birth of Public Relations; New York: Crown, ; ISBN ; pp. 96– CRYSTALLIZING. PUBLIC OPINION by. EDWARD L. BERNAYS. Counsel on Public Relations. Former Lecturer on Public Relations. andAdjunct Professor.

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The Opinioj York Times printed some time ago an address by the governor of Nebraska, in which he told a group of advertising men that pub- licity had made Nebraska prosper.

Pamphlets put out by the Hohenstauffens Ger- man emperors of the 12th, pjblic 13th, centuries began to be employed against Rome itself. The Depression which followed this period put busi- ness into the dog house for a long time. Want to Read Currently Reading Read.

Simply stated, his function is to bring about adjustment and understanding between enterprises and the people on whom they are dependent. The chief prerequisite of this publicity was the fact that an urban civilization was rising. To-day, on the other hand, jewelers find it a profitable in- vestment to bring before the people the fact that table silver is an essential in modern life, and that without watches “the business and industries of the nations would be a sad chaos.

Crystallizing Public Opinion by Edward L. Bernays

The phrase “vox populi, vox Dei” dates from that time. A special order item has limited availability and the seller may source this title from another supplier. Rapid industrial expansion of the country under leaders of great individualism who stressed laisses faire, dominated the country’s post-war development. Simon and Schuster and T. SCOPE AND FUNCTIONS 33 Further incidents could be given here, illus- trating different aspects of the ordinary daily functions of the public relations counsel—how, for example, the production of “Damaged Goods” in America became the basis of crysatllizing first notably successful move in this country for overcoming the prudish refusal to appreciate and face the place of sex in human life; or how, more recently, the desire of some great corporations to increase their business was, through the advice of Ivy Lee, their public relations counsel, made the basis of popular education on the importance of brass and copper to civilization.


The pur- pose was, of course, to show how much of the price of crysttallizing was caused by taxes. He gives advice on the formulation vy attitudes and actions which will win public favor and’ procedures by which they may be brought to public attention. Bobbed hair was eliminating the use of the hair-net. The Social Science Research Council made a study of propaganda and pressure groups in Scientists have lost their lives through refusing to see flaws in their theories.

Renaissance leaders paid close attention to the -public point of view. Rosebault, Crystaklizing Trotter, Oswald Garrison Villard, and others to whom I owe a debt of gratitude for their clear analyses of the public’s mind and habits; and on the other hand, I have illustrated these principles by a number of spe- cific examples which serve to bear them out.

Then, he quotes Irwin’s list of principles for newsworthiness, which he points out may somewhat contradict the definition: He says that the truth lies between the two theories and that the PR professional’s main value to his client is to figure out how to make the message appealing to all types of people.

But as late as Horace Greeley was still protesting the so-called puff advertising. This is a fairly horrifying manifesto, penned by the “father of public relations” who in the early- to midth century took the theories of his uncle Sigmund Freud and married them to both rhetoric and the logic of capitalism to invent a whole new occupation.

The opin- ions of these women were given to the public and helped to arouse what had evidently been a latent opinion on the question. Still another is urged to found a scholarship in his subject at a leading university. Nelson rated it really liked it Apr 18, Much more important than that, however, is the fact that most human ac- tivities are based on experience rather than analysis. At the beginning of this period, profit and non- profit organizations had few public relations de- partments.

This period developed a reaction edwarrd the excesses of business being carried on by “the rob- ber barons,” as ; Matthew Josephson described them. This process of informing the public was often merely the now-familiar whitewash. First Edition In collecting, the first edition is the earliest published form of a book. The landmark work by the man who This difficulty is further emphasized by the fact that often these crowds live in different traditional, moral and spiritual worlds.


Judge Cardozo of esward Court of Appeals of the State of New York finds the same absence of functional definition in the judicial mind.

This is why I give this book 5 stars. And the lessons that it is teaching are common sense facts, that any one person should know.

l.bernaye Villages were surrounded by protecting walls. Elmer Davis, ‘is the commonplace to any newspaper man, even to one who has never studied epistemology; and, if the phrase is permissible, truth is rather more relative in Washington than anywhere else.

It was used by State govern- ments in the administration of minimum wage laws, especially in Massachusetts. But the confusion which sometimes clouds gen- eral understanding has not prevented opunion profession of public relations from growing into its maturity, proving its value to society, and constantly gaining greater respect.

They find the public un- receptive to their point of view, and justly or unjustly they attribute this to the influence of an- tagonistic interests upon the public mind. The article was brought to the attention of Herbert Hoover. All helped to crystallize public opinion in behalf of both the French and the American Revo- lution.

Crystallizing Public Opinion

It had never made any opiniin to reach this public except through its own direct circulation. We are governed, our minds are molded, our tastes formed, and our ideas suggested, largely by men we have never heard of…. For the amateur ethnologist he pro- vided interesting and accurate data of the racial origins of Lithuania.