INFLUENCE THE PSYCHOLOGY OF PERSUASION REV ED.ROBERT CIALDINI PDF

0 Comments

Influence, the classic book on persuasion, explains the psychology of why Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. Oct 28, محمد حمزة added it · review of another edition .. the reason behind certain behaviors of our newly appointed driver to my father. [Robert B Cialdini] — Dr. Robert Cialdini explains the psychology of why people Edition/Format: Print book: English: Revised edition.; First Collins business. [Robert B Cialdini] — The author, a doctor explains the six psychological principles Edition/Format: Print book: English: Rev. edView all editions and formats.

Author: Kagasar Karamar
Country: Sri Lanka
Language: English (Spanish)
Genre: Politics
Published (Last): 18 January 2006
Pages: 342
PDF File Size: 20.82 Mb
ePub File Size: 3.99 Mb
ISBN: 453-3-99570-476-1
Downloads: 54227
Price: Free* [*Free Regsitration Required]
Uploader: Tauzilkree

Our choices are influenced by the people around us. Reading books like this only remind one of why it is so important. The problem with saying “no” is that the rules usually work and are good for us, and we tend to follow them automatically. It’s hard not to dislike this guy just for his inane bio on the back cover as it is vomit-inducingly cutesy.

His thirty-five years of rigorous, evidence-based research along with Aug 29, Ruhin Joyee rated it it was amazing Shelves: I would recommend this to anyone and will definitely listen to it again.

Plus, if you saw that the number went from 10 to 2, you want it even more. Just call them “influencers” or something less vomit-inducing, buddy. He argues, Automatic, stereotyped behavior is pr Social psychology is going through a replication crisis right now, but Influence is a reminder of the field’s promise and its return on our investment on it.

At one point this experiment aborted, as so many people were looking up, that they stopped traffic. Is this feature helpful?

Ed.eobert were more likely to influfnce if they liked the person selling it to them. Kindle Edition Verified Purchase.

Review: Influence: The Psychology of Persuasion by Robert

The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. The chapters on Authority and Scarcity are all over the place. This simple rule is used in hundreds of ways by total strangers to get us to comply with their requests.

  LIBRO FUNDAMENTOS DE MARKETING SANTESMASES PDF

To deal with it, we need shortcuts. The people who read a short article by the author, maybe read the ideas They got parents to promise their kids the toy, but then the parents couldn’t buy it.

May 27, Shishir rated it liked it. Just a moment while pssychology sign you in to your Goodreads account. I have read a fair amount of literature about psychology, group dynamics and social influence – mostly from various little articles and blogs in the net, so although I knew many of the topics covered in the book, I am pleasantly surprised that I didn’t know most of it.

Committment and Consistency – This was perhaps de.robert most fascinating chapter. Never Split the Difference: I might have believed some of that, but I read. Some of the contemporary examples and references are a bit dated such as the “click-whirr” of tape playersbut the information is fascinating and useful. As Lily Tomlin said, people would often accuse her of being a cynic, but ciaodini found she could still barely keep up.

The results were the same – even though the petition was in no way about traffic safety! Likin Social Proof – People will do things that they see other people are doing. Why we do this? People go off to finally buy this elusive toy out of a desire to be consistent with what they promised their kids– and toy companies sold a bunch of toys in December that nobody really wanted in addition to the much-coveted toy.

Influence: The Psychology of Persuasion

Camp Runamok Top Contributor: If you go stand on a street corner, and stare up at a point in the sky, people might think you are nuts. I especia I have read a fair amount of literature about psychology, group dynamics and social influence – mostly from various little articles and blogs in the net, so although I knew many of the topics covered in the book, I am pleasantly surprised that I didn’t know most of it.

So how does a this book matter to the Barnabas Ministry? Sep 02, Gina Grone rated it liked it. Nov 01, Alaa rated it liked it Shelves: And you need the entire book to do that. A cookie is more attractive if there are two of them than if there are 10 of them.

Required reading for all marketing professionals. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. Jul 17, David rated it it was amazing.

  BRIGHT SIDED BARBARA EHRENREICH PDF

Buy for others

What made me about apoplectic is that his fifth edition continues his inaccurate presentation of the Catherine Genovese myth despite that it has been wid It’s sometimes insightful but it seems to be written for a “young adult” reader and it seems to pander to the audience. Serving people lunch before asking for a contribution also works! What the situation does is that it appeals to our conscious mind pxychology a red-flag-signal.

So I thought I’d know much of what was in this book already. After claiming to have been a bigger socialite than he really is to impress a young attractive saleswoman, Cialdini became particularly pugnacious about her “strategy of psychopogy him into exaggerating his habits” where as this was his fault, not the saleswoman’s. Perhaps he’s just as much of a chump when it comes to ideas as he says he is when it comes to complying with the requests of other people. If it is not someone’s birthday, or a special occasion where someone is giving a treat, but is trying to pay my bill, Pegsuasion feel uncomfortable.

Influence: The Psychology of Persuasion – Robert B. Cialdini, PhD – Google Books

I picked the book up because it was recommended by a ifnluence business owner who indicated that in building her business model, marketing strategy, and designing her website she used the principles in this book and found them to be very effective.

There’s a problem loading this menu right now. Feb 04, Veronika rated it liked it. But taking specific notes and applying them in your real life is what matters.

We live in a consumer society. These Weapons of Influence are 1- Reciprocation feeling indebt to return a favor 2- Commitment and Consistency People naturally don’t like change, they want predictability 3- Social Proof If everyone is doing it, that is proof enough 4- Liking We are more susceptible to cialeini influenced by those we like 5- Authority Many are more than happy to put blind faith in authority 6- Scarcity Ahh the central tenet of Economics, also has a powerful emotional appeal