In his article “Museums: Managers of Consciousness”, Haacke describes how museums are increasingly shifting their model of operation to. They are, if you want to put it in positive terms, great educational institutions. If you want to put it in negati ” – Hans Haacke quotes from Haacke H.’Museums, managers of consciousness’ B. Wallis (Ed.), Hans Haacke: unfinished business, New Museum of Contemporary Art, New York and MIT.

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Not only could such a policy attract sophisticated mwnagers, but it also projected an image of the company as a good corporate citizen and advertised its products-all things which impress investors.

As long as an institution is not squeamish about company involvement in press releases, posters, advertisements, and its exhibition catalogue, its grant proposal for such an extravaganza is likely to be examined with sympathy.

For example, conssciousness value of sponsorship is measured in the number of impressions yielded by the inclusion of the corporate logo on museum promotional materials. Those engaged in collaboration with the public relations officers of companies rarely see themselves as promoters of acquiescence.

Conversations of Theory

But a democratic society demands nothing less than that. Every musehms is perforce a political institution, no matter whether it is privately run or maintained and supervised by governmental agencies. You have the start of an inside view of the challenges museum professional face when dealing with these macro cultural and institutional problems. Agility in dealing with political parties, possibly even membership in a party, can be an asset.

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kf These Art Managers care more about the branding, production and marketing of art, than arts nature. Although he did not specifically elaborate on the art world, his article did refer to it in passing. Irrespective of their own love for or indifference towards art, they recognized that a company’s association with art could yield benefits far out of proportion to a specific financial investment.

Certainly the election victory of Mrs.

Given current financial problems, they conssciousness to streamline their operation. Museum leadership, once the sole realm of the curator, is now being divided into artistic directors and operations officers. It was never easy for museums to preserve or regain a degree of maneuverability and intellectual integrity. It is to be expected that the lack of delusions and aspirations among the new art administrators will have a noticeable impact on the state of the industry.


On the other hand, a new breed has recently appeared on the industrial landscape: In an ever-advancing spiral the public was made to believe that only Hollywood-style extravaganzas were worth seeing and that only they could hacke an accurate sense of the world of art. And these do not by any means represent the interests of everybody.

And this attitude, in turn, will have an effect on the type of products we will soon begin to see. The survival of the institution and personal careers are often at stake.

Hans Haacke

These can often provide a creative and cost-effective answer to a specific marketing objective, particularly where international, governmental or consumer relations may be a fundamental concern.

Although transmitted in one material form or another, they are developed in and by consciousness and have meaning only for another consciousness.

It follows that political considerations play a role in the appointment of museum directors. But it is advisable, of course, to be a political animal in both settings. Such an assertion could also be misunderstood as an attempt to downplay the brutality with which mainstream conduct is enforced in totalitarian regimes, or as a claim that coercion of the same viciousness is practiced elsewhere as well.

As they were shaped by their respective environments and social relation, so do they in turn influence our view of the human condition.

Hans Haacke – Wikiquote

Why are biotech companies suddenly sponsoring art about genes? Following their instincts, they have often been more successful managers than the new graduates promise to hahs, since the latter are mainly taught by professors with little or no direct knowledge of the peculiarities of the art world.

The audience survey responses revealed that most museum visitors were not aware that the exhibitions on display were supported by corporate sponsors. In accepting public grants, however, they became accountable-even if in practice only to a limited degree-to government agencies.

Haacke views the corporate-driven museum as a potentially dangerous political instrument. Newer Post Older Post Home. Whether such neutralizing is performed with deliberation or merely out of habit or lack of resources is irrelevant: Then came the recessions of the s and s. Ludwig may have risked his reputation as a connoisseur of art, but by buying into the Soviet consciousness industry he proved his taste for sweet deals. Nor are we dealing with a universally accepted body of knowledge or beliefs.

Starting on a large scale towards the end of the s in the United States and expanding rapidly ever since, corporate funding has spread during the last five years to Britain and the Continent. The board is legally responsible for the institution and consequently the trustees are the ultimate authority. The adjustments that museums make in the selection and promotion of works for exhibition and in the way they present them create a climate that supports prevailing distribution of hzacke and capital and persuades the populace that the status quo is the natural and best order of things.


Posted by Brosia at 2: As long as the attention is brought to the public, the biotech marketing has worked and at the expense of the tax payers once again.

Obviously they are mistaken in their assumption that products of consciousness can be created in isolation. It has established branches-almost literally a merger-on the hwns of two companies. The consciousness is a result of environment and social proclivity. Kf large corporation point to the cultural life of their location in order to attract sophisticated personnel, so Hannover speculated that the outlay for art would be amortized many times by the attraction the city would gain for businesses seeking sites for relocation.

With the 19 th century credence that art is made for arts sake, reinforces the magical aspects of art that alludes to a higher power, and because of this allegation asserts it has little bias. Under Clement Greenberg’s tutelage, everything that made worldly references was simply excommunicated from art so as to shield the Grail of taste from contamination. Staying within the acceptable range of divergent views must be perceived as the natural thing to do. Many individual donors could no longer contribute at the accustomed rate, and inflation eroded the purchasing power of funds.

It is perhaps not surprising that many museums indignantly reject the notion that they provide a biased view of the works in their custody. Naturally, museums work in the vineyards of consciousness. Such interpretive work is in turn a product uaacke consciousness, performed gratis by each viewer but potentially salable if undertaken by curators, historians, critics, appraisers, teachers, etc. Luke Rittner, who as outgoing director of the British Association of Business Sponsorship of the Arts should know, recently explained: The product of the consciousness industry, however, is not only elusive because of its seemingly nonsecular nature and manager aspects of intangibility.

It is contingent, a battleground of conflicting interests. As honorable as such conscioisness endeavor is-and it is still a valid goal to strive for-it suffers from idealist delusions about the nonpartisan character consiousness consciousness.