Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. Buyology by Martin Lindstrom is a compulsively readable (at least for marketers) account of a research project that spanned three years and cost $7 million. In BUYOLOGY, Lindstrom presents the astonishing findings from his Ford, and American Idol, BUYOLOGY is a fascinating and shocking.

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Product Integration, however, does work to an extent — if continuously brought up, focused on and emphasized subtly. Feb 10, Kristen rated it did not like it. Note that the nucleus accumbens, the same area that Lindstrom describes as showing a pronounced response in relation to cigarette warning labels, packs and subliminal imagery, is also activated buyoligy abstinence-induced cravings.

XBOX that’s what the commercial is for. Thus not only companies can benefit from reading this book. Or think about a rock.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

I think the book would have been better if written by a professional science writer. Such superlatives belie the basic science and make much of this book feel like puffery. This entry was posted in Behavioural EconomicsBrands. It is written by a branding guru wunderkind though at 38 he will soon stop being a “kind” and I wonder if the “wunder” will stick who got millions of dollars from corporations to sponsor sophisticated brain scans to determine how peoples’ brains respond to different brands.

The result Those who viewed the happier face poured more drink and were willing to pay almost twice as much for the drink as those who saw the unhappy face.

Goodreads helps you keep track of books you want to read. That smokers, lindshrom shown those disgusting anti-smoking images man lnidstrom through hole in throat, woman with teeth rotted outactually experience activation in the nucleus accumbens, which is one of the brain’s primary craving centersyes, the exact warnings meant to dissuade smoking make smokers want to light up. Being a marketer, I must get inside the consumer’s brain.


The science is interesting, and the results are sometimes interesting as well–especially where the rational mind says one thing and the primitive “Blink” brain says another. Humans have a predisposition to stories, and to brands. Not only do limdstrom have no self-awareness for what really motivates us to consume, companies are just as lost when it comes to what brands will soar or sink.

He also finds himself to be rakishly handsome and clever! Consumers lindstroom a sense of loyalty to a preferred brand, similar to a religious affinity, for products such as shampoo and coffee, or a biscuit, which encourages them to keep buying. Like a 7 habits seminar or a energetic corporate sales-pitch.

This structure has been associated with reward and reward expectancy. The logo is secondary, because it’s not emotional. We revere religious icons and admire brands with the same part of our brain now give me five hail Nikessound and smell are more potent than image, and a ritual can save an otherwise uninteresting product think a lime in a corona, or fries in a wendy’s frosty.

Preview — Buyology by Martin Lindstrom. ilndstrom

Do buyologj copy from the world of religion and create rituals — like drinking a Corona with a lime — to capture our hard-earned dollars? The experiment Fifteen nuns used in a brain scan test were asked to relive their most profound religious experience whilst scientists monitored which part of the brain was engaged in activity. I had been thinking a lot about how the media influences my life, and this just happened to be on the “featured” shelf at my The effects of rituals in brand acceptance.

Wouldn’t you like companies to make things that you’d LOVE? TIME magazine named Lindstrom as one of the world’s most influential due to his work on science and marketing. Lindstrom, through a study of the human psycheexplains the subconscious mind and its role in deciding what the buyer will buy.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom

You might also like More from author. The book was not rigorous or engaging enough to spend any more time on. It’s an interesting read, but definitely not as groundbreaking as it’s made to sound in the first few chapters. Ramsoy, It appears you have done some research on this. Lindstrom gets all excited about doing brain scans on consumers as they view advertisements and products.


The subjects were asked to mouse-click the area of the ad which first caught their gaze, indicating which part of it stood out the most. In some cases the results were predictable. How accurate are these fRMI scans?

I’m only rating it 3 stars because the first 30 or 40 pages were full of repetitive hyperbole building up Lindstrom’s research techniques and unprecedented large study group size and generally amazing work only to to be followed by much less than revolutionary results throughout the rest of the book.

Lists with This Book. Do sexy models ads appeal more to same sex or to the opposite sex? After all, it is the box that is carried around on the person and opened and closed on a regular basis. I learned about several different parts of the brain and their respective functions.

Those reading this book for insight into the world of neuromarketing will be disappointed. In study after study, Lindstrom evaluated some of the “conventional wisdom” in advertising: Cingular are mentioned each time callers buyo,ogy in to vote for their favourite contestant and Ford are the sponsoring brand features in ads during the break. Lindstrom has a product to sell himself and pindstrom book is intended not just to convey information but also to sell the product.

Leave a Reply Cancel reply Enter your comment here Using EEG testing, they found that typical product placements caused no increase in brand recall. How much do we know about why we buy? I basicall Every now and then, I try to find a marketing-advertising book which I can use in my profession. Things to think about: Thanks for posting such a thorough, thoughtful summary. I must say, Buy-ology saved me from finding harder in business section at bookstores.