Sway: The Irresistible Pull of Irrational Behavior. Book author: Ori Brafman and Rom Brafman Reviewed by: John M. Grohol, Psy.D. ~ 7 min read. You know. Work that Rom and Ori Brafman have pulled together gives clues in this book review. Plus I add some commentary. Our Major Challenge is. Sway introduces us to the Harvard Business School professor who convinced In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide .

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I wasn’t expecting to learn anything new, necessarily, but neither was I expecting a brafmqn as funny and engaging as this turned out to be. Pgs Group dynamics: I’d go so far as to say that the world would be a lot better off if everyone absorbed the lessons in this book, which should only take a coupl Another one of those books that brrafman should read.

Withoutabox Submit to Film Festivals. Once our brain does the filtering This book covers roughly the same behavioral economics territory considered in such recent books as Dan Ariely’s “Predictably Irrational” http: What’s in a Word: These two forces, loss aversion and commitment, have a powerful effect on us. Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think.

Amazon Inspire Digital Educational Resources. While the advice is well-intended, it is likely too simplistic to really help anyone combat these sways.

Please provide an email address. Nov 23, Brian rated it liked it Shelves: This effect is applied to the Supreme Court where we learn that it takes a substantial amount of disagreement for a dissenting judge to write a dissenting opinion.

Very zway of the thousands passing by gave more than a nod Through stories, not science, books like Sway give us a deeper understanding that our irrational side is real. Editorial Reviews From Publishers Weekly Recently we have seen plenty of irrational behavior, bratman in politics or the world of finance.


ComiXology Thousands of Digital Comics. In Swayrenowned organizational bdafman Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.

Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman

About Sway A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Aug 31, Isabella Victoria rated it really liked it. Four Stars for a very easy read with brfaman good stories as examples We fit into the mold being created by the diagnosis. Once we are swayed there is almost no turning back.

We often overreact to potential lossesfocused more on the short-term consequences rather than the longer-term effects. What the Brafmans do show is that diagnosis bias can lead to the patient themselves changing their behaviors to also fit the diagnosis.

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Ori and Rom Brafman have done a terrific job of illuminating deep-seated tendencies that skew our behavior in ways that can range from silly to deadly. Instead of relying on descriptions of scientific studies that prove their points, the authors rely more on stories and case studies to make most of their points.

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Very little about the human condition can be ascertained from the examples presented in this book other than, as worldly seay self aware of our surroundings that we think we may be, human perception is actually very poor and significantly limited in scope. Losses loom larger than gains. Would you like to tell us about a lower price? To ask other readers questions about Swayplease sign up. Once we attribute a certain value to a person or thing, it dramatically alters our perceptions of subsequent information.


There was the time, for instance, that I paid hundreds of dollars at auction for something for which I had no use, which I didn’t want, and which still mocks me every time I look at it. They don’t discuss or share the actual data so that you might draw your own conclusion, or verify theirs ; potential confounding factors are waived away or even worse left unaddressed; the statistical significance of various “findings” also goes unremarked.

The value that we attribute to something fundamentally changes how we perceive it. An extensive review and analysis of motivation studies found that the prospect of a reward excites the pleasure center even more than the attainment of the reward itself. Through all of these stories he does relate the story to real life. Group behavior is also touched on in the second half of Sway and is especially successful in covering the importance of group dissention.

While it was enjoyable to read all those stories having to do with the research and Sway is an brafmman piece of literature with quite saay bit of interesting information.

Recommended to those who enjoy learning about say behavior and psychology, and highly recommended to management consultants to help their clients avoid biases in decision-making.